MiaProva Blog

okay so i got another very cool question
that was uh that came our way this
morning um
so this uh friend of ours uh is looking
to do an auto allocate test which if
you’re unfamiliar with it i would check
it out it’s a really cool utility to
have adobe target automatically shift
traffic to the better performing
experience
it has algorithms to determine when it
reaches confidence to make those
allocations
but it’s a wonderful wonderful tool to
use especially for
short-term marketing initiatives so this
particular client needed to have the
goal
what the models focus on
for the optimization
to be based off of a calculated metric
from adobe analytics
unfortunately calculated metrics
apparently are not supported i didn’t
know that until today
and they didn’t have a particular
regular metric available
so what we did here is the the work
environment was actually pretty
straightforward the calculated metric
was based off of the adobe analytics
page name and so what we ended up doing
or ended up recommending to them
um
they passed adobe target which
as a best practice as a big tip you
should absolutely do this pass your page
name your passing to adobe target
or passing to adobe analytics pass it to
adobe target as well very easy to do and
it’s very helpful for lots of different
scenarios this particular environment is
a single page application so you
couldn’t use the url uh page name was
perfect absolutely perfect to use here
so these these folks were using page
name
and so what we did is to accomplish this
instead of using adobe analytics metric
is the primary goal we switched it to an
adobe target metric so while a4 t’s
awesome in so many ways one of the
coolest things that it does is it allows
you to bring in an adobe target um
conversion event that shows up as
activity conversions but for this case
we just simply
selected uh viewed an inbox and then
target global inbox right because we got
a global inbox that fires on all the
different views
and that way we could add in
audience targeting and so this audience
targeting is going to be made up of a
simple rule um
like this i’ll actually do this here so
let me add in a targeting condition so
we can create an audience and it would
be
we would use custom
and it would be you could you can narrow
this down but we can do
page
there it is page name
contains and they enter in those three
values that was going to be the
calculated metric in adobe analytics so
once they enter that in let me just
cancel out of this
then they can have this be the primary
goal for the auto allocation so adobe
target will automatically shift new
visitors to the better performing
experiences that was there so cool
question cool work around because of
this uh adobe target
uh conversion event that’s included with
a for t