MiaProva Blog

Transcript:
(00:00) okay so hopefully this is really quick this video is about automated personalization and a big tip to extract more value out of it um one of my customers I was working with today we’re looking at some of the automated personalization activities that they’re that they run and I noticed that they weren’t grouping the offers in in uh and what that means so I’m going to jump through some examples so this is automated personalization uh one of the activity types in Adobe targets form the former product touch Clarity and you
(00:33) know I I have a video coming up where it Dives deep into in terms of what it does but as you add more content to each one of the different um within automated personalization all of the experiences get here depending on if you’re using one location or two locations but this example is using two locations so all the possible combinations of the different pieces of content are within there and you can actually kind of see I’m using this area on our home page and I think another area down here um let’s do it for demo purposes oh it’s
(01:03) right there the about button um so all those experiences go within here but then all the possible offers you can put them into different groups so I was qaing something here but you’ll notice here the report group is unassigned so within here you have different options you can you can edit the audience for it but you can create a report group and what this does is it helps automated personalization associate learnings from other similar offers that are from that particular group so let’s use United Airlines as an
(01:38) example uh I’m a United guy so I’m familiar with um their site and all the different things going on within there so here you can see they’ve got a credit card offer and let’s say for automated personalization they had four or five different credit card offers or they’re adding a new credit card offer uh to automated personalization by putting it into a new group using that example credit card offer and apply that what happens is as you add more content to this folder the the random Forest models within automated
(02:11) personalization associate those learnings and so it helps that new offer um or offers within that particular group share those particular insights and so it was fascinating it’s kind of like a best practice with automated personalization to associate report groups uh within um you know similar offers but this particular client um put the report groups in place organized everything and then saw like it went from a conversion rate lift of of seven percent was you know full confidence uh to nine percent so just in
(02:49) a couple weeks time the the models were able to kind of take advantage of the shared learnings and so um they’re going to continue watching and I’m fascinated by it I could be continued to watch it but it was a nice reminder for me to just put this together quick video that if you use automated personalization one of the best things you can do is uh is is kind of create a report group for all the different types of offers and then the other thing you get with part of this let me just assign this to the report
(03:20) group as well credit card offer apply that within here done next next save and close so you can also get your reporting by these different report Concepts so let’s wait for this to quit to finish syncing there we go I’ll come back reports okay there we go I wish they would do this I know two years is kind of ridiculous but let me just do last 30 days save so here you can see in this automated personalization you’ve got your control versus targeted but it does it by report group or offer group so you can kind of
(03:55) see uh the reporting stuff in context with that so there you have it quick tip on automated personalization