Adobe Target Parent and Child Activities
WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like. This video outlines this very helpful approach.
Live Dashboard Q&A
We received some great questions from a video we made about the MiaProva LIve Dashboard. This video is a response to those questions.
MiaProva Live Dashboard
MiaProva’s Live Dashboard provides organizations with various tools to manage any Activities in flight. This quick 2-minute video gives you an overview of some of the functionality available here.
MiaProva Product Updates August 22, 2022
MiaProva regularly makes product releases once or twice a month on average. This video outlines some of the updates made this week.
Monday, August 22, 2022 Product Release
– UI updates to the Idea Lab
– Adding Adobe Target Audiences and Adobe Target Offers to Program fields
– Bug Fix: Removed Alerts sent via email from disabled Report Suites
– Various architectural and performance enhancements
– New Filter on Awaiting Summary
– Updates to naming conventions under NotificationsAs always, please reach out with any questions and, Customers, if there are features that would be helpful, please let us know at support@miaprova.com
Amplitude and Adobe Target
Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…
Why are we paying for Adobe Target Premium?
Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…
MiaProva Activity Sources
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…
Sample Ratio Mismatch (SRM)
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…
Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…
MiaProva now provides fully customizable test ticket form – by teams!
At the earlier stage of optimization programs, MiaProva provides a standard test ticket in-take form that is based on industry best practice. Our hope is to guide users to carefully consider all factors that can impact their tests downstream. As most of our clients reach a level of maturity and sophistication in their testing program,…
