Adobe Target
Amplitude and Adobe Target
Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from…
Why are we paying for Adobe Target Premium?
Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests…
MiaProva Activity Sources
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with…
Adobe Target and Customer Data Platforms (CDPs)
If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor…
Sample Ratio Mismatch (SRM)
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that…
Posted On Adobe TargetUsing Adobe Target to test Adobe Experience Manager
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of late. It seems like about…
Adobe I/O and MiaProva
Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the…
Posted On Adobe TargetAdobe Target Geo-Targeting
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact,…
Analytics for Target (A4T) and Optimization Programs
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be…
Offline data and Adobe Target
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension…
