My Adswerve colleague, Jake, posted in the Adobe CJA channel the other day, inspiring me to create my Adobe Target 2025 wish list. So here goes…
My Adobe Target 2025 wishlist:
- Incorporate Adobe Target natively into the Adobe Experience Platform. While the WebSDK connects Adobe Target to CJA and the RT-CDP, it would be better for Target to sit at the big kid’s table. The Adobe Target profile complicates things to make this possible, but it would be powerful if there were some way to merge or shift Target to the RT-CDP profile.
Unmarked Image source: https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/architecture-overview/platform-applications
- I LOVE LOVE LOVE Adobe Target server-side. It’s incredibly powerful, but it gets complicated with A4T on first-impression, non-cookied (visitor ID service) visitors who bounce. Some enhancements here and clarity to support server-side Adobe Target for CJA4T.
- Lastly, a nice minor tweak will help the practitioners. The ability to copy A/B or XT Activities and convert them to either an XT or A/B. This feature used to exist years ago and would help many organizations with their QA and demo needs.
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