2020
- Posted On Adobe Target
Adobe Target Geo-Targeting
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact,…
Analytics for Target (A4T) and Optimization Programs
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be…
- Posted On YouTube
A4T and Adobe Target – Webinar with Adobe.
* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI * Automation…
- Posted On Features
MiaProva now provides fully customizable test ticket form – by teams!
At the earlier stage of optimization programs, MiaProva provides a standard test ticket in-take form that is based on industry best practice. Our hope is…
- Posted On YouTube
Adobe Target Batch File
Adobe Target offers the ability to upload your offline visitor data into Adobe Target for rules-based personalization or for solutions like Automated Personalization to make…
Offline data and Adobe Target
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension…
Adobe Target technical interview questions
MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because…
Create visit-based metrics in Adobe Target
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and…
- Posted On Optimization Management
Optimization in our remote world
Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program is even harder. If you…
- Posted On Adobe
Adobe Analytics Activity Conversions
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it…